These initial sketches represent the foundation of the logo design for nikootini.design. As a graphic designer, I aimed to develop a brand identity that reflects creativity, simplicity, and a bold personal style. The process began with freehand exploration of letterforms, where I experimented with geometric shapes, proportions, and typographic elements that embody my name, Nikos, and my design philosophy. This phase showcases the evolution of the logo, hinting at the clean, modern aesthetic that defines my freelance brand.
The final logo design for nikootini.deisgn is meticulously crafted based on the principles of the golden ratio, ensuring a visually harmonious and aesthetically pleasing result. The grid system enhances the balance and proportion of the design, where each element is thoughtfully aligned to achieve a sense of natural flow and elegance. This approach not only brings structure to the type but also reflects the sophistication and precision that define the nikootini.design brand. The use of the golden ratio ensures that the logo maintains its beauty and adaptability across different platforms and mediums.
The primary logo and logomark for nikootini.design are designed for versatility across light and dark backgrounds. The logomark, a simplified version of the logo, offers flexibility for various branding applications while maintaining the brand’s core identity.
The brand color palette is centered around Resolution Blue as the primary color, symbolizing professionalism, trust, and creativity. Complementing the blue is a clean, crisp white, used as a secondary color to create contrast and ensure clarity across all visual elements. Black is incorporated for bold accents and typography, providing strength and sophistication. Lastly, Yellow Green is introduced as a subtle highlight color, bringing a fresh, modern touch that adds vibrancy without overpowering the core design elements.
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